Back in the 1970's a rather damning (and somewhat flawed as it turns out) report coming out of the MIT gave nitrates and nitrites a bad name. These two compounds natural occur in the human body and largely in vegetables. In a knee-jerk reaction to this report the FDA of the day cut the allowable levels of nitrates and nitrites allowed In food products. This especially had a knock-on effect on the reputation of cured meats.
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We are what we eat (apparently) as well as ourgenetics define our success in training to meet health and fitness goals according to some "experts". In that case why do we bother? We bother because we have more control over your life that these findings would suggest, something that is backed up by the study of epigenetics. Those knowledgeable about genetics and all things cell-related will tell you that epigenetics is the study of (in basic terms) how environmental factors can alter genes (effectively activating them and switching them off) and more.